First aid for the most permanent mistakes in your life

We created a campaign and identity for the new Dutch TV show Eerste Hulp bij Tattoo Disasters. With a healthy amount of humor, our team of experts set out to fix the most permament and embarassing mistakes of peoples lives. With that in mind, we created a TVC that tells the story of a man who is rushed to the hospitals first aid in order to rescue him from his past.

At the time, Dennis Weening was just fired as a presenter on the show Expeditie Robinson. This created the perfect hook for our key visual, where we pretended his co-host Bella tattooed the logo of Expeditie Robinson on his back. This tells us exactly what the show is about, call Spike for your Tattoo Disasters!