MTV Pride - Love Has Many Faces

About this project

The MTV Pride campaign was a campaign around the Amsterdam Gay Pride, created to raise awareness for the LGBT community. With the tagline Love Has Many Faces, we wanted to convey the message that no matter what you look like or where you come from, love feels the same for everyone. In the promo\'s that ran on-air in the weeks before the Gay Pride, well known public figures as well as an MTV employee each shared their message about love in a personal spot. These 5 spots were aired on the MTV channel as well as cross promotional on the other Viacom channels. For off-air promotion we created posters for each public figure. The promo\'s were also shown on huge screens in the cities of Amsterdam and Rotterdam.

Creative Team

Arjen Noordeman - Creative Director
Beatrice Cardile - Project Manager
Stephan Mursch - Concept
Arjan Timmermans - Concept
Jorge Fröberg - Art Director / Motion Designer
Maria Sandstrom
Soheill Deriss
Randy Gerritsen - Graphic Designer
Kombatant AB - Sound Design