For the relative new (in the Benelux) TV channel SPIKE we created a fresh contemporary new look. Since the channel always has been different then our competitors, there was a need of a look and feel unmatched in the current dutch media landscape. Therefore, the whole brand has undergone a complete transformation, only keeping the logo as it was.
The content of SPIKE is constantly changing, shifting and adapting to the viewers needs. We created a shifting alphabet to match this identity of the channel. Our custom made animating alphabet is featured throughout the whole rebrand.
The promo package was designed to avoid over communication and by always overlaying graphics on top of content, we make sure the content in this design is always the center piece.
Print assets are always kept as simple and stylized as possible. Featuring a solid clean background, either black or yellow, makes sure the object is in focus and no information gets lost.
Arjen Noordeman - Creative Director
Noesjka van der Helm - Channel Head
Jorge Fröberg - Lead Designer, Motion Graphic Design
Camie Roos - Graphic Design, Alternating Font
Jacob Heidstra - Alternating Font
4th Dimension - Sound Design