South Park 18

About this project

Every year, we faced the same limitations for promoting the new season of South Park. Since every episode is made only 6 days before they air, we had no material or direction of the new season. For the 18th season, the direction of the campaign was "they are adults now". Now that the characters turned 18, there was a lot more they could do in life. Drinking, driving, voting, having sex. We created real life cut-outs of the characters and re-enacted these scenes in a total of 5 different promo's.

Creative Team

  • Arjen Noordeman - Creative Director
  • Nicki Dreyer - Head of Promotions
  • Jorge Fröberg - Motion Designer/Editor
  • Tirza Snip - Marketing Manager
  • Giovanni Dubini - Sound Design
  • Jitze Jaap Osinga - Director
  • Maarten Wolf - Camera
  • Bart de Braal - Managing Director
  • Wouter Jansen - Art Department